Do people who drive Hummers have little self-regard?
Do people who drive Hummers do it to compensate for personal shortcomings?
The answers to those questions are apparently yes and yes.
Says who?
Says the advertising agency who made the most recent Hummer commercial.
Check out the commercial.
Note the sequence of events. Wimpy guy feels inadequate. Wimpy guy buys Hummer. Wimpy guy suddenly feels better about himself.
Most car companies try to lure customers with phony flattery. Hummer is boldly (or clumsily) pointing out its target audience's inadequecies. Either way, good work.
2 comments:
Is this the most hilarious misfire of an ad ever? Who are they trying to appeal to? They've created a commercial that no one can relate to. There is no tofu purchaser in the world who envies a meat eater. You see, they chose to eat tofu. It's not like envying somebody's big house because you can't buy one. Further, restore what balance? You're helping the environment by not eating meat, so you should hurt the environment to restore that balance? Oof! What a bad commercial.
Why buy one when you can just hump one?
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